Membership survey actions

Improving where membership information is located and how it is represented on the website  

Ensure our new member sign up process is as straight forward as possible both on line, through leaflets, in other printed materials and when people join us over the phone 

We will make it easier for you to tell your friends and family about the Association and offer to send out leaflets and provide digital materials for you to use to do this  

As mentioned previously we will also be setting up a member get member scheme to help us to recruit new members    

Improve aspects of our website navigation and content to make it easier to find the information you need to plan your next visit  

Using the information from your survey answers we will also start to create web content for members that have completed different amounts of the Path, for who you normally visit the Path with together with what your interests are  

Make it clearer what the ‘cause’ you are supporting as members is through the work that we do  

We will send more details about how you can get involved with the Association’s work and we will ask certain members to take part directly who have shown an interest in being involved   

We will be improving the product range in our online shop 

We will start to ask members to sign petitions and to add your voice to matters that we feel are important to ensuring the future of the Path  

We will make it clear how you can get involved as a volunteer should this be of interest and explain what types of roles are available  

We will spell out why donating to our fundraising appeals and campaigns makes a big difference   

We also need to be working more closely with those of you near to completing the Path to let you know what the opportunities are for you afterwards. Whether that’s becoming more involved with the work of the Association or signposting to other long distance walks and trails that may be of interest 

We are already looking at offering different levels of membership by the end of 2019.  

Ensure that the complete guide is given the priority it deserves within the membership scheme and make it the best guide to the South West Coast Path that we can  

We will be reviewing our members offers and look to see if we can add new offers that will offer a better benefit whilst ensuring that they fit with your interests and the importance of these to you    

Using new web searching tools to improve how our website is found by those wanting to visit the Path  

Ensure that this wonderful trail is accessible to all by creating opportunities for all our members to visit the Path and enjoy the experience should they wish to 

That we will provide higher quality customer service by phone, email and in person and deal with any issues you may have quickly and as professionally as possible  

Ensure that we send out renewal notices in good time and let you know about any changes to your membership either during your current membership or at the time of renewal   

We will look at individual feedback given about what you think we could do better and may contact you further to help us with this 

We will monitor the level of membership satisfaction by continuing to ask for your feedback across the year in different ways as well as by asking the same question in the next membership survey   

Ideally, we’d like to see over 30% of our membership consider us the best and we will try and increase this by focusing on the feedback we’ve received from you  

We have passed on a number of your comments to the staff team, volunteers and board so that they can read about your support for our work  

Communicate better and in a more focused way with members depending on how long you have been a member of the Association and combine this with the information you have provided about how many miles of the Path you have completed so far and what your other interests are  

Ensure our communications with you during each year of your membership are appropriate to your preferences  

Keep communicating with you, through ‘Trailblazing’ magazine, regular e-newsletters and articles on the website about how we help to protect the Path through maintenance and improvement projects with our partners  

Knowing who you like to spend time when and if you visit the Path will enable us to create walks and information that fits with these types of visits 

We already knew that our spread of membership age ranges were similar to the results from this survey but this further information will help to inform our communications, legacy programme development and membership recruitment strategies  

For a small majority who would like to receive more communications through e-mail, so we will work on a plan to deliver this over the next 12 months  

We will be changing the way that the e-newsletter looks as well as re-balancing the content of them each month to reflect your interests and the priorities you would like us to focus on. Expect more Path news, topic based items and less information about competitions, events and offers (these will still be available to all members through the website as well as through our supporter e-newsletter)  

We will also communicate how we are acting on the priorities you highlighted that you feel we should be working on as relevantly as possible through our online and off- line channels