Become a Way Maker

As a business based on or near the Path, you’re an essential part of the South West Coast Path experience for the 9 million visitors who spend time on the National Trail each year.

Whether you are a food and drink provider, accommodation provider or run a visitor attraction, experience or activity – you help to make the SWCP one of the most popular hiking trails in the world. You make the Way.

Thanks to this unique trail, over £500 million is generated for the local economy every year, supporting thousands of jobs and livelihoods like yours. By coming together we can protect and improve the Coast Path for generations to come.

Why become a Way Maker?

As a Way Maker, we can support you by promoting your business as part of the great South West Coast Path experience, whilst you in turn support our cause – to nurture the environment, people’s wellbeing and local provenance through protecting and championing the Trail for everyone to enjoy.

The Coast Path Passport 

As a Way Maker Plus or Extra Mile  you'll also get a chance to become one of our South West Coast Path Passport Stamping Points, joining over 100 Way Makers already helping visitors to the Trail to create a lasting memory of their time on the Path and driving more traffic to your business.  When you sign up you will receive a link to our on-line portal to order your free stamping kit  (available from 16th October 2023). 

Which package is right for me?

If you’re a business located within a 5 mile radius of the South West Coast Path providing a place to Stay, Eat and Drink or something to Do, our Standard Way Maker Packages are for you. These start from just £25 and offer you a range of business benefits. Click the icons below for more information about each package.

If you offer budget friendly accommodation or you are a charity providing information, services or experiences along the Trail, there’s a FREE package especially for you.

Businesses operating from multi-sites, or holiday letting and walking holiday companies, along with local suppliers along the Path should check out our Bespoke Way Maker Packages, created especially to support your unique business needs. 


Standard Packages - from £25 


We have three standard Way Maker packages to choose from depending on your business needs. Click HERE for more information about the benefits of each package or click the icons above. Once you’ve signed up, you’ll have the flexibility to tap into some great additional marketing benefits, as and when suits your budget, and you’ll be able to join our online coastal business community.


FREE Friend package - check HERE to see if you qualify

Making sure the trail is accessible to everyone is really important to us. That's why we offer a special FREE package for other charities, TICs and places offering budget friendly stays along the Path. Click the icon above to find out if you qualify.


Bespoke Packages - from £150


Businesses working across multiple sites, offering services online (such as Holiday Cottage/Lettings agencies or luggage transfers), or supplying local produce and services to other businesses on the Path - please check our bespoke packages HERE or click on the icons above. Once you’ve signed up, you’ll have the flexibility to tap into a whole range of additional marketing benefits and ways to work with us. 

Once you have decided which package is right for you, simply submit an application form for us to review and we’ll be in touch shortly to finalise your sign up as a Way Maker.

Submit your application


Why is your support as a Way Maker so important?

The South West Coast Path is under increasing threat from climate change and funding cuts. It’s hard to imagine a world with no coastal wildlife corridor, no health-giving playground for runners and walkers, no link between coastal communities and their beaches, and no market for local suppliers. We all want and need a secure future for the Coast Path because of the lifestyle and livelihoods it supports - through our Way Maker programme we can work together to make this a reality, so please do sign up if you can.

Join us today on the journey to recovery which puts the Path, the Planet and People first.

Become a Way Maker

We can't wait to welcome you to our growing network of like-minded businesses. Click the image above to start your sign up process now. 


Discover the Trail's true value

Watch our explainer video to find out more about why the South West Coast Path is so valuable to you and your business. 


Want to promote your walking holidays or luggage services?

We have a bespoke Way Maker package to promote walking holiday providers and luggage transfer services that help visitors explore the Trail. Find out more here. 


Promote your products and services to our Way Makers

We work with hundreds of B&B's, hotels, cafes and restaurants interested in stocking the best the south west has to offer. To promote what you do, check our our bespoke Way Maker package for suppliers here. 


Our walkers love to go exploring beyond the Trail

Becoming a Way Maker is a great way to promote visitor attractions or experiences to millions of walkers who visit the Trail every year. Find out more here


Budget traveller options can be listed for FREE

Making the Trail accessible to everyone is really important to us. That's why we offer a FREE listing to businesses that offer budget options for walkers to stay. To see if you're eligible for a FREE listing, click here. 


or apply for a bespoke Way Maker package.