Standard Packages

There are three Way Maker packages for you to choose from depending on your business needs:


Way Maker BASIC - £25 per year

Great option for smaller businesses with limited budget located within 5 mile radius of Path. List yourself as a Stay, Eat and Drink or Do. Helps you to target the walker/adventure/visitor market all year round. Flexibility to add other ‘paid for’ marketing benefits

Business benefits

  • Reach our 1.4 million SWCPA website visitors with on-line listing
  • Link your entry to all SWCP walk searches within five mile radius of your business location
  • List your business on National Trails website
  • Flag your business to Coast Path users with supporter window sticker and digital badge
  • Join our SWCP on-line Business Community (including bi-monthly newsletter)
  • Engage with SWCPA 65,000 plus social media followers
  • Source local products and services via supplier directory
  • Get 50% off Complete Guide to the South West Coast Path (RRP £14)   
  • Opportunity to purchase additional advertising/marketing benefits


Way Maker PLUS - £50 per year

Great option for businesses within 5 mile radius of Path who want to target all year round walker/adventure/visitor market and SWCPA members. List yourself as a Stay, Eat and Drink or Do. Includes all Way Maker basic benefits PLUS listing in our best-selling Complete Guide to the South West Coast Path and free use of SWCPA image library. Flexibility to add other ‘paid for’ marketing benefits.

Business benefits

  • All benefits listed under the BASIC package option, plus:
  • List your business in our annual best-selling Complete Guide to The South West Coast Path (approx.circulation 20,000, incl all SWCPA members)
  • Access to SWCPA photo library


Way Maker EXTRA MILE - £80 per year

As a business, going the extra mile to support our charity could make all the difference to the future of the Path.  The Extra Mile package gives you all the business benefits plus an opportunity to find out more about our work as a charity, have your say as part of the SWCPA and share your love of the Path with others. You’ll also receive a free copy of the Complete Guide to the South West Coast Path.   

Business Benefits

  • All benefits listed under the BASIC and PLUS package options, plus:
  • Make direct offers to our individual membership  (via monthly enews)
  • Receive free copy of Complete Guide to the South West Coast Path
  • Gain market insight with SWCPA member enews (monthly), including access to member offers
  • SWCPA flagship member magazine  (2 x annual copies)
  • Discount on one additional SWCPA individual membership 


Become a Way Maker

We can't wait to welcome you to our growing network of like-minded businesses. Click the image above to start your sign up process now. 


Want to promote your walking holidays or luggage services?

We have a bespoke Way Maker package to promote walking holiday providers and luggage transfer services that help visitors explore the Trail. Find out more here


Promote your products and services to our Way Makers

We work with hundreds of B&B's, hotels, cafes and restaurants interested in stocking the best the south west has to offer. To promote what you do, check our our bespoke Way Maker package for suppliers here


Our walkers love to go exploring beyond the Trail

Becoming a Way Maker is a great way to promote visitor attractions or experiences to millions of walkers who visit the Trail every year. Find out more here


Budget traveller options can be listed for FREE

Making the Trail accessible to everyone is really important to us. That's why we offer a FREE listing to businesses that offer budget options for walkers to stay. To see if you're eligible for a FREE listing, click here


or apply for a bespoke Way Maker package.