Every Mile Matters

Photo by James Loveridge

Every Mile Matters for Path, People and Planet 

Leading South West businesses are stepping up to show their support for the region’s world-famous hiking trail, the South West Coast Path, as the South West Coast Path Association launches its Every Mile Matters campaign and Coast Path Challenge 2024

The campaign is designed to inspire everyone who loves the Path to get involved and raise funds to protect the Trail, helping to ensure it continues to be there for future generations to enjoy considering increasing threats from extreme weather conditions, climate change and coastal erosion.  

The Coast Path Challenge will include 7 fundraising walks (all accessible by train or bus/public transport), across the 7 sections of the Coast Path (The Magnificent 7) during National Walking month (May), giving people a chance to take to the Path and show their support alongside businesses who are championing different local sections across the 630 miles and 4 counties.   

The Coast Path provides health-giving happiness to over 9 million people every year. The Association works with its partners to improve equity of access to the path and connects local communities to the health and wellbeing benefits of using the Trail through its Coast Path Connectors project. Wrapping its way around the coastline of the South West it is one of our most precious wildlife corridors, as well as a place for people to connect with nature and to each other. 

Since 2013, the charity that protects, improves, and promotes England’s longest National Trail, has been tracking ‘exceptional coastal erosion events’ with the help of its volunteers and trail partners, and has recorded over 230 in the last 10 years, with a significant amount occurring in winter 2023/24 due to unprecedented rainfall that has hit the region. 

Recorded events include cliff falls, landslips, or collapses of key infrastructure such as steps or bridges caused by heavy rain fall, flooding, or storm surges. In the last 2 years the trail has also experienced 5 wildfires which caused temporary closures to sections of the trail and caused destruction of the unique and fragile coastal habitats. Climate change research indicates that we should expect these events to increase in frequency and severity over the coming years. 

St Austell Brewery is stepping up as the lead supporter for Every Mile Matters and getting firmly behind the charity’s fundraising challenge 

Photo by James Loveridge

“We are delighted that St Austell Brewery is helping to protect the South West Coast Path by championing our Every Mile Matters campaign.  As one of the region’s most important natural assets the National Trail helps generate £520 million for the visitor economy each year. As a business with its roots firmly in the South West, St Austell Brewery is a natural fit to work with the charity to support the Coast Path and the people who live, work and play along our amazing coast.”
Julian Gray, Director, South West Coast Path Association 

“We’re thrilled to renew this important partnership with a charity that has the South West at its heart. With pubs and rooms along the path from Lyme Regis and Mousehole to Polzeath and Lynmouth - our spaces serve as a welcome break for those walking the coast path to enjoy.

“Our places are not only somewhere for people to refuel and refresh but also for the charity to utilise as community hubs for events, such as their important mental health walk and talk groups.”
Laura McKay, Marketing and Communications Director, St Austell Brewery

St Austell Brewery is joined by Sustainable Transport sponsor Great Western Railway, and prominent businesses Seasalt Clothing, Warrens Bakery, Luxury Coastal and John Fowler Holidays

Photo by Scott Bischke

"We are delighted to be able to support the South West Coast Path and their Every Mile Matters campaign. At GWR we are dedicated to investing in the communities we serve. What better way than by helping to protect the long-term future of this National Trail, enabling people to continue to discover all that the south west has to offer."

"All of the Magnificent 7 walks are accessible by public transport, and we would encourage as many people to take part as possible."
Jo Hake, Marketing Manager, Great Western Railway

Photo by Helen Dagley

“Cornwall is our home and the place we draw our inspiration from, so we are delighted to be sponsoring the South Cornwall section of the South West Coast Path for Every Mile Matters. It’s important that we look after our home and support the South West Coast Path Association with the upkeep of this amazing National Trail, which brings joy and wellbeing benefits to so many people, locals and visitors alike.” 
Paul Hayes, CEO, Seasalt Cornwall - Every Mile Matters South Cornwall

Photo by Sarah G

"The South West Coast Path is a huge part of everyday life for the local community, and a big draw for tourism to the area too. At Luxury Coastal, we’re committed to supporting the SWCPA in their efforts in maintaining and promoting the coast path for both present and future generations to enjoy, and we’re really excited to be part of the campaign. Every mile really does matter, and it’s so important for us to look after the surroundings that make South Devon and beyond so great!"
James Lund, Director, Luxury Coastal - Every Mile Matters South Devon 

Photo by Hayley Blower

“We're delighted to have partnered with the SWCP for several reasons, one of which is our commitment in helping to preserve the country's longest and most popular walks. Many of the paths pass through areas where our stores dot the landscape of Cornwall and Devon and those stores are often popular due to their surroundings and natural beauty.  We're also passionate about fostering a love for the great outdoors and what better companion for a coastal trek than a hearty Cornish pasty?  We're proud to support the 'Every Mile Matters' campaign and through the partnership, we're contributing to the preservation of Cornwall and Devon's stunning landscape, ensuring they remain accessible and enjoyable for locals and visitors to enjoy all year round”. 
Louise Batty, Marketing Manager, Warrens Bakery - Every Mile Matters West Cornwall 

Photo by Marcin Jankowski

“We are lucky enough to own and operate ten holiday parks in stunning coastal locations around the South West of England, some immediately adjacent to the route itself. The South West Coastal Path is a critical in allowing as many visitors and local people to enjoy our fabulous varied coastline as possible and, as such, it is our pleasure to renew our commitment to support the SWCPA and the fabulous work that they do to ensure the path is maintained for generations of walkers to come”.
Ollie Steer-Fowler, John Fowler Holidays - Every Mile Matters North Devon 

Every Mile Matters for everyone

Get involved in Every Mile Matters by taking on a Coast Path Challenge or join one of the Magnificent 7 fundraising walks led by the South West Coast Path Association during May and June. Each walk is accessible by public transport and is a comfortable 5-6 miles along the coast path. 

Find out more at Every Mile Matters

Book your place on one of the Magnificent 7 Walks 

Every Mile Matters aims to raise awareness, as well as funds, to help secure the future of this incredible natural asset - put your best step forward and join the campaign!

Published on: March 13, 2024