South West Water teams up with SWCP
South West Water and the South West Coast Path Association team up to support one of the region’s major tourist attractions
South West Water and the South West Coast Path Association announce today that they are working together to ensure that the South West Coast Path is one of the best walks in the world for all to enjoy.
The South West Coast Path is the longest of the country’s fifteen National Trails and enables walkers to explore 630 miles of stunning coastline from Minehead in Somerset to Poole Harbour in Dorset – part of the South West’s heritage and identity.
Going for a walk is one of the most popular activities undertaken by visitors, with the Coast Path generating over £430 million for the regional economy each year, which supports nearly 10,000 jobs. As well as a high quality path, it is the views and natural environment that people come to enjoy, and so the work South West Water has done to help to clean up our coastal waters makes it a natural partner to the South West Coast Path Association.
Monica Read, South West Water’s Customer Relations & Business Development Director, said: “We are delighted to team up with the South West Coast Path Association to support one of the region’s major tourist attractions.
“The South West Coast Path offers a fantastic walking experience, some of the most scenic views of some of Europe’s cleanest beaches and coastal waters, as well as access to many of those beaches and waterways.
“Over the last two decades we’ve undertaken a massive clean-up of Devon and Cornwall’s bathing waters and this has helped to transform the fortunes of the tourism industry in the South West. We’re spending more this year to deliver even cleaner seas at seven locations across our area.
“This new partnership with the South West Coast Path Association fits with our aim of supporting local communities and protecting the natural environment. We look forward to helping to promote this jewel in the region’s tourism crown and the good work done by the Association.”
South West Water and the South West Coast Path Association are both committed to delivering high quality services to communities across the South West. The South West Coast Path is well loved and well used by thousands of local people every year. By working together South West Water and the South West Coast Path Association will be able to join forces to improve and promote this important regional and local attraction.
Keith Wainwright, South West Coast Path Association Trustee said: “We are very happy to announce South West Water as the South West Coast Path Association’s lead supporter this year. The South West Coast Path Association is well aligned with South West Water’s aim of providing a high quality service to their users within the communities of the South West.
“We have been helping raise the South West Coast Path’s profile and level of support in recent years, providing a better service for walkers. We are increasingly working through the South West Coast Path Trail Partnership with local councils and the National Trust who maintain the path to find ways to enhance it.”
“Good quality bathing water is a key benefit that South West Water helps to deliver for locals and tourists alike, with many beaches and waterways accessible from the South West Coast Path. We look forward to sharing and promoting many key events and initiatives with them over the next 12 months.”
Photo credit: South West Water
Pictured: Keith Wainwright, Trustee from the South West Coast Path Association, Monica Read, Customer Relations & Business Development Director from South West Water
Published on: June 4, 2014