Challenge - top tips to spread the word

Help promote the Challenge in 5 simple steps


The South West Coast Path Challenge will once again take place throughout October to help raise much-needed funds to protect the coastline.

The National Trust is the official partner, alongside the organiser, the South West Coast Path Association.

A standard sentence to refer to the partnership is as follows:

  • The South West Coast Path Challenge is a charity partnership between the South West Coast Path Association and the National Trust, which owns a third of the region’s coastline.

PR and social media

Together, the aim is to encourage as many people as possible to take part and one of the best ways to do this is through our online networks through blogs and social media.

A press release template is available to use to help promote your event to any local press and on your websites. You can then link to this article via your social media channels. If you would l ike us to send you the template please email Becky [email protected]

The official hashtag for the Challenge is #Challenge630. Please include this in all posts across social media channels and encourage others to do the same.

Here’s a 5-point plan to support the campaign on social media:

1-      Sign-up to the Challenge Thunderclap. Information about what a Thunderclap is if you need it here -

The Thunderclap is not something most people have heard of but it's a useful way to make a big noise on social media by getting lots of people to post at the same time. It could even get something trending. Once you sign up, an automatic post is generated on your behalf and scheduled to go out at a similar time to everyone else, creating a social buzz around your topic.


Simply Click here by Friday 30th September to join our challenge Thunderclap via your Facebook or Twitter. Then encourage your followers to do the same.


A suggested post to share with your followers:


If you love the Coast Path, show your support by signing up to this campaign to protect it. By signing up via this link - - you will help spread the word on October 1st when the South West Coast Path Challenge kicks off.


All you need is to be logged into Twitter or Facebook and click on the link by September 30th. Plus, you could even win a £100 voucher to spend at Cotswold Outdoor.


For Twitter:

Join me to support #Challenge630 in October to help protect the coastline with @SWCoastPath Simply click here


Join us to support #Challenge630 in October to help protect the coastline with @SWCoastPath Simply click here

2. Wear the Challenge Twibbon.

For the Challenge 2017 a twibbon has been created. This is a small image to overlay onto your Twitter or Facebook profile photo to show that you're supporting a cause. Simply click HERE and choose the option 'Add to Twitter' or 'Add to Facebook' and the Challenge 2017 icon will appear on your profile.

3. Share your event via social media using a link to the press release as suggested above and don’t forget the hashtag #Challenge630

Key messages are to sign up to the event to register to take part and to raise funds. There are links within the press release template to the Challenge registration page and top tips for fundraising.

Or include the link directly to the Challenge registration page here -

4. Follow @SWCoastPath on Twitter and via Facebook and Instagram /southwestcoastpath

5. Share posts about the Challenge that include the hashtag #Challenge630


Many thanks and happy walking!