Valentine’s Day – what really at the heart of it?

As Valentine’s day rolls around again, the usual parade of heart shaped gifts, cuddly toys and luxury chocolates are gracing our shop windows. On the day itself, an estimated 144 million cards will be exchanged and in places like America a whopping 20 billion dollars will be spent on celebrating this day of love. But before we quite literally ‘buy into’ this holiday, what’s really at the heart of it?

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