New year, new horizons - German and Dutch visitors attracted to the Coast Path
The South West Coast Path Association is leading the way in marketing the region as a top tourism destination to overseas visitors, thanks to funding for a project to make it easier to book a walking holiday.
Discover England’s South West Coast Path, is one of a number of projects across the country to benefit from the UK Government’s £40 million Discover England Fund administered by VisitEngland, the national tourism agency. Its aim is to encourage all year round visits, outside the peak holiday season and is specifically targeting Dutch and German visitors.
A range of suggested itineraries for 3, 5 or 7 day walking holidays in Dutch and German have been developed and are available in print as fold out leaflets, and as mix and match day walks on translated versions of the South West Coast Path’s website at www.southwestcoastpath.org.uk/nl and www.southwestcoastpath.org.uk/de
VisitBritain/VisitEngland Chief Executive Sally Balcombe said:
“I am delighted to see these itineraries promoting the magical landscape of the South West coast in new and innovative ways, inspiring more visitors to come and experience its myriad of attractions and destinations and driving growth from tourism across the region.”
The itineraries have been produced under the following themes:
The Wilderness Coast – Exmoor, Minehead to Coombe Martin
The Coast of Legends – North Devon and Cornwall, Clovelly to Tintagel
The Wild West Coast: Tin mining industry and story of Poldark – Mounts Bay to St Ives
The Nautical Coast – South Devon, Plymouth to Dartmouth
The Timeless Coast - Jurassic Coast World Heritage Site – Charmouth to Seaton
Itineraries are customisable on the web site with each day adapted to stand alone enabling the ‘free and independent traveller’ to customise their walking holiday. Against each day, the visitor can view ‘eat, drink, sleep, and do’ options along the route and book direct with accommodation providers. The itineraries also feature details of walking tour operators that can provide a complete service (booking, luggage transfers etc) for those that require it. Contact details for the walking tour operators are included on the fold out itinerary map.
To complement the itineraries, video footage of each area has been produced and can be viewed online and a public relations campaign is underway in the German and Dutch markets. This includes visiting some of the leading travel and tourism trade shows, most recently, Vakantiebeurs in Utrecht, where the South West Coast Path proved to be extremely popular among the Dutch audience. Comments overheard during the show included: "An hour ago I didn't know I was going to be so inspired" and "My children saw the film and are begging me to take them".
The holidays feature active, historical and cultural walking breaks, including those at locations of the World Heritage sites in Dorset and East Devon and West Cornwall.
Information about the project is available on the Association’s website at www.southwestcoastpath.org.uk/DEF
Discover England’s South West Coast Path project is being delivered alongside a number of partners; Visit Cornwall, South West Tourism Alliance, Jurassic Coast World Heritage Site, Visit Devon, Visit Dorset, English Riviera BID Company and Exmoor National Park. The funding is being distributed by Visit England, which is responsible for marketing and developing England’s tourism.
For further press information or a selection of images please contact Alex Green at the South West Coast Path firstname.lastname@example.org
Published on: Jan. 13, 2017