Discover the Path Project
Our ‘Discover England’s South West Coast Path’ project exists thanks to the Discover England Fund, which was announced by Government towards the end of 2015 and marked the start of a three-year £40 million fund to support the growth of tourism in the UK.
Following a rigorous application process, we were delighted to become one of nine winning applicants selected to benefit from Round 1 funding for small scale projects and pilots.
Our project focuses on the established markets of Germany and the Netherlands, where a strong walking and hiking culture already exists, and offers a wide range of bookable experiences. Our aim is to showcase the South West’s abundance of stunning scenery and enviable selection of places to eat, drink and sleep – ensuring visitors from home and abroad will continue to visit both now and in the future. We also hope the work we are doing will help reduce the current seasonality of visits.
Where are we now
Since being selected in August last year, we’ve been working hard to put every last penny of funding to good use and we are now seeing the fruits of our labour. At the start of the year we finalised a new range of 1-7 day walking tour itinerary options that make booking a walking holiday to explore the Coast Path easier than ever before. We’ve included the very best walks alongside, things to do, food and drink recommendations and tips on where to stay. We’ve also included logistics of how to get from place to place with key travel information including local bus routes, rail links and nearby airports.
The itineraries are available both online and in handy pocket-size guides – perfect for any walkers on the go! We’ve translated all materials into Dutch and German to cater for our growing international audiences and an online tool allows visitors to customise any route to suit their preferences and needs. An official app has also been designed to help walkers discover the most beautiful and interesting parts of the path on their smartphone. We've also produced new videos to promote each itinerary and a 360 Virtual Reality film of the path at Porthcurno. Alongside the new digital resources, the project is being supported by attendance at a number of key tradeshows in the UK, Netherlands and Germany, promotion on regional tourism and Visit England web sites and we’re also spreading the word on all our social media channels. As a result of our new ‘products’ and promotion we’ve generated extensive media coverage and are currently arranging a series of press trips.
We have been delivering this project with the help and support of a number of partners; Visit Cornwall, South West Tourism Alliance, Jurassic Coast World Heritage Site, Visit Devon, Visit Dorset, English Riviera Bid Company and Exmoor National Park. The funding is being distributed by Visit England, who is responsible for marketing and developing England’s tourism.
www.southwestcoastpath.org.uk/nl The Netherlands
You can also keep up-to-date by completing the form below and we will send you project updates. If you’re a business owner and would like to advertise on this website (over 1 million visits / year) and feature in our annual guidebook to the path, please visit our Business membership page for more details.
NEW: Download the app